Catalina Crunch is highlighting its two best-selling products, Protein Cereal and Protein Snack Mix, in its first national campaign, “The Bright Side of Better.”

The creative, by Nomadic, runs across Amazon Prime, YouTube, TikTok, and Meta. Icon International handles media.

The campaign’s debut underscores the growth of Catalina Snacks — now in28,000+ retailers nationwide.  Its message: choosing nutritional snacks doesn’t have to mean sacrificing flavor or enjoyment. Krishna Kaliannan, a Type 1 diabetic, founded Catalina Crunch in 2018 to accommodate diabetics’ needs.

Catalina Crunch Cereal and Catalina crunch Snack Mix offer 11g and 10g of protein respectively, which it claims is five times more than the leading sugary counterpoint, and 0g of sugar.

“Our mission at Catalina Snacks is simple yet impactful: to make better-for-you, satisfying, snacks for all without compromise. We’re thrilled to bring our mission to life in a bold new way through the launch of our first-ever national advertising campaign. This represents a huge milestone for us, inviting consumers to expect more from better-for-you snacks, with more to come from the brand this summer,” Sam Martin, CMO of Catalina Snacks, told Agency Daily.

Doug Behrens, CEO, added: “Leveraging national media allows us to build broad awareness. It’s a bold step forward in helping even more people discover that healthier choices can still be incredibly craveable.”

The campaign also follows Catalina Crunch’s rebrand, which introduced a fresh new look and improved recipes. “The Bright Side of Better” runs through October.

The brand is also available at catalinacrunch.com, as well as Amazon, Walmart, Costco, Whole Foods and Target.

Nomadic's work includes National Geographic, Yasso, Dragon’s Dogma and Visit Orlando.