Global branding agency Jones Knowles Ritchie has selected Ricardo Bezerra as executive creative director.

Based in New York, he will be involved across the agency's portfolio of clients. JKR's client work includes Mozilla, Uber and Stella Artois.

Previously, Benzerra was Partner-CCO at Tátil Design, leading creative for Coca-Cola, Burger King and Danone, as well as the Rio 2016 Olympic & Paralympic identities and the Rio Carnival Brand, which earned two Gold Cannes Lions.

“JKR has always stood for bold thinking and true distinctiveness. I’m more inspired than ever by the opportunity to bring my Brazilian creative DNA to such a remarkable global legacy. Together, we can inspire more brands and people to embrace their true selves,” says Bezerra. 

Tosh Hall, Global Chief Creative Officer at JKR, credited Bezerra with sharing “the same creative philosophy — finding what makes brands unique and communicate it in a way that’s exciting and relevant.”

JKR has offices in New York, London and Shanghai.