Mad Blog
Rather than being a deterrent for signups, the documentary is acting as a neon, three-hour ad for the now-surging app. Read the whole story
The new work is a shift in focus. The creative features 27 food pairings and 40 copy lines. Read the whole story
The agency's proprietary CYRIS data modeling platform was a key part of the assignment, which includes media strategy, planning, buying, retail and mix modeling. Read the whole story
The 20-year ad veteran joins TBAWW from Brandon, a company within the collective. Read the whole story
With a career spanning more than 60 years in the industry, the 90-year-old Seguela has produced iconic work for brands like Air France, Apple, … Read the whole story
Colonial Life is out with a new recruitment campaign from ad agency Words From The Woods that pitches selling insurance as a dream job. Read the whole story
The stunt took inspiration from a Netflix documentary, and required consulting three outside legal teams. Read the whole story
Metrics and measurement to determine bidding and budgets have become increasingly complex as generative AI finds its way into all parts of full-funnel advertising … Read the whole story
NBA teams have seen growth in marketing and sponsorship revenue, largely driven by new sponsorship efforts around in-season opportunities including a new In-Season Tournament … Read the whole story
- COMMENTARY
There is a frame that sets the boundaries for what the majority of society understands to be be acceptable for public discourse. Read the whole story
The collection boasts earlier designs by Supreme, Pyrex, BAPE and Kith. Read the whole story
