• by Fern Siegel , May 21, 2024

TBA Worldwide (TBAWW), a collective of ad agencies and specialty marketing firms, named Courtney Olbrich as chief growth officer. 

The 20-year ad veteran joins TBAWW from Brandon, a company within the collective. She most recently served as director of media, analytics and ecommerce.

During her career, she has worked with a range of companies, including professional sports teams, ecommerce brands, automotive, healthcare, tourism and CPG.

As CGO, Olbrich's focus will include innovation and strategic partnerships. She will oversee the agencies’ marketing and business development efforts to enhance brand engagement and increase site traffic. Olbrich is also tasked with implementing new tech and identifying new revenue streams.

"Her experience in selling integrated media, ecommerce and analytics solutions that deliver high ROI for clients has taken our media team to the next level," noted Scott Brandon, CEO of TBA Worldwide.

TBA Worldwide is comprised of Brandon, an integrated marketing agency; TBA Worldwide is comprised of Cineloco, a production studio; Eight Oh Two, a performance and SEO specialty agency; Joybyte, social media and influencer specialty; TBA Outdoors, outdoor leisure-oriented marketing team; and TravelBoom, a hotel digital marketing agency.