Colonial Life: Live The Dream, Sell Insurance

Insurer Colonial Life is out with a new recruitment campaign that makes the pitch that selling insurance is a dream job. The work is from Portland, ME-based ad agency Words From The Woods. 

The "Dream Career" campaign pitches the idea that selling insurance could be more rewarding than perceived "dream jobs," such as a professional athlete, rock star, or astronaut. 

The first ad in the campaign is set on a pro basketball court where play is about to begin with a jump ball. But before the referee can toss the ball up, one of the players grabs the ball and announces that he’s quitting to start selling insurance, or as the voiceover puts it a few seconds later, “a career that matters.”  



Ads will run across connected TV, digital, and social platforms.  

Words From The Woods also created an "Independent Agent Recruitment Toolkit" to help Colonial Life's existing agents serve as brand ambassadors. 


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