One insight driving the campaign: Last year The American Library Association saw a 65% increase in the number of children's books being challenged and … Read the whole story
Alto handled all creative for the spot as well as DOOH ads. Read the whole story
In beta on RealClearPolling, The tool absorbs what a reader is viewing online and then creates graphics designed to further inform the reader on … Read the whole story
Media accounted for 36% of net revenue for the year ended June 30, according to a spin-off prospectus released Wednesday. The 369-page document cites … Read the whole story
The hires include Sean Moran as Chief Operating Officer, and Erin Keating who will serve as Executive Vice President of Media Operations and Investment. Read the whole story
The agency created an omnichannel campaign for Sunday's race. Read the whole story
Budget cuts, campaign mismeasurement and last-minute changes also make like difficult for ad campaigns. Read the whole story
Generative AI chatbots such as ChatGPT are making small inroads into gift ideas. Read the whole story
COMMENTARYCookie stealing has become a problem in the digital ad industry - as have the attempts to prevent it. So why are advertisers and … Read the whole story
The cross-platform creative by RPA runs on social, digital, TV and streaming. Read the whole story
Taylor Wiegert joins the agency as EVP-head of strategy. Read the whole story
