Google has begun to extend its advertising business offline. Wallet sits at the cornerstone of this long-term strategy to close the loop between offline … Read the whole story

DataXu will unveil DX Social Monday, expanding the role of the demand-side platform, the technology link between brands and ad networks. The platform pulls … Read the whole story

As the second season for Verizon's NFL Mobile app gets underway, both sides say the partnership has gotten off to a strong start, with … Read the whole story

Gartner projects the Apple device will account for nearly three-quarters of tablet sales this year and more than half through 2014. It's also lowered … Read the whole story

"People's music tastes vary. But one thing we hope most people will agree with: whatever you're listening to, when you mix in the Energizer … Read the whole story

Tap.Me is building a series of tools that will allow advertising and media buyers to buy time in games similar to the way they … Read the whole story

A Digital Living Network Alliance standard is emerging among most hardware makers that might give Android the upper hand. In a new report from … Read the whole story

By the end of 2011, there will be 550 million people worldwide using their mobile phones to engage in social networking, says ABI Research. … Read the whole story

With a growing variety of ways to get local news, where do people turn first to find out what's going on in their community? … Read the whole story

The art of the upsell is proving to be the real art of making some money from mobile content. The freemium model, in which … Read the whole story

A federal judge has ruled in favor of Apple and eight mobile ad companies in a privacy lawsuit by iPhone and iPad users who … Read the whole story