A lot of us dread the prospect of auto-play video ads in an already polluted Facebook stream. But the social network will be releasing its long-awaited format into favorable trending … Read the whole story
WhatsApp isn't resting on its laurels. Fresh off its $19 billion acquisition by Facebook, the messenger service plans to add voice calls to its … Read the whole story
Consumers use both apps and mobile websites to shop, but more find using the mobile browser to be convenient. In the continuing debate of … Read the whole story
Retailer Target is leveraging its mobile reach on behalf of marketing partners in a series of mobile Web games. The company sees mobile gaming … Read the whole story
As the Social Media Insider likes to go against the grain, here's what she likes most about the fine print in Facebook's $19 billion … Read the whole story
Digital marketing agency 3Q Digital announced Friday the acquisition of iSearch Media in an all equity transaction. 3Q Founder and CEO David Rodnitzky declined … Read the whole story
A recent Microsoft Windows Phone 8.1 software development kit (SDK) leak reveals many changes to the next version -- and one in particular that … Read the whole story
If WhatsApp wasn't growing fast enough already, the messaging app is enjoying a fresh wave of adoption following announcement of its blockbuster $19 billion … Read the whole story
What's the biggest social network in the world? Careful, it's a trick question. I started asking it about three years ago when I learned … Read the whole story
Appealing to mobile developers, Apple has acquired app testing and advertising software startup Burstly, best known for TestFlight -- a developer of a real-time … Read the whole story
Millennials are the most informed consumer group, partly because they're the first tech-native generation. Thanks to digital and mobile innovation, millennials have instant access … Read the whole story
Opera Software in 2012 introduced a service called Web Pass for mobile operators allowing customers to purchase short-term data access. Users without a data … Read the whole story
More money continues to move through mobile. Most (68%) consumers already have spent money on an activity via mobile and even more spending is … Read the whole story
One of the biggest players in the so-called "marketing cloud" is changing its atmospheric conditions. Oracle announced a deal to acquire data management platform … Read the whole story
As the first wave of the Digital Generation, Gen Y is truly disrupting the traditional notions of marketing. Brands can partner with Gen Y … Read the whole story
Google announced Friday the acquisition of Spider.io, a company that spent the past three years building systems and technology to fight online fraud -- … Read the whole story
It can be a challenge for brands to reach busy moms who are exposed to many messages each day - from emails and online … Read the whole story
Cox Media, the ad sales division of one of the largest operators of broadcast and cable TV outlets in the U.S., Cox Communications, has … Read the whole story
The use of celebrities is a popular creative approach for brands looking for success in online video. With more than 600 campaigns employing famous … Read the whole story
The agency's new "operating system" is an execution of its "adaptive marketing" focus and puts a spotlight on paid media, which the shop says … Read the whole story
As you consider your organization's content strategy, perhaps the biggest inflection point is quantity versus quality. How much versus how good? It can be … Read the whole story
Single Touch Systems, which provides messaging and other mobile services to brands and retailers, named Adam Meshekow as head of national retail sales. Meshekow, … Read the whole story
With clear signs that more users are watching more video on mobile devices, there is a new rush of interest in sites and apps … Read the whole story
The amount of desktop and mobile pre-roll inventory available for programmatic buying more than doubled in Q4, with mobile's available inventory up 142% compared … Read the whole story