MoBlog
by Gavin O'Malley, Staff Writer
Instagram really wants to avoid the troll infestations that are plaguing other social networks like Twitter -- and, to a lesser degree, parent company Facebook. For that reason, it will … Read the whole story
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by Laurie Sullivan
Location-based advertising and marketing will increase mobile investments in 2017 by a compounded annual growth rate of 15.6% for mobile search, but marketers still … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Pokemon Go introduced augmented reality to the masses some time ago and now, for anyone who missed that altogether, there's an easy way to … Read the whole story
by Gavin O'Malley
Who would want a cheap fitness tracker when you can have an Apple Watch? A majority of consumers, apparently. According to fresh third-quarter findings … Read the whole story
COMMENTARY
by David Baker, Op-Ed Contributor
People-based marketing (PBM) is likely one of the buzziest buzz words in the ad-tech space right now. Though it's actually been around for years, … Read the whole story
by Sara Guaglione
Online magazine audiences continue to shift from desktop to mobile devices, according to the latest Magazine Media 360 Brand Audience Report from The Association … Read the whole story
COMMENTARY
by Aaron Baar, Staff Writer
One of the findings within BrandMuscle's third annual "State of Local Marketing Report" is that that very few local affiliates - only 19% - … Read the whole story
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by Wayne Friedman
Traditional TV networks/producers are seeing continued growth in long-form content for digital media -- on laptops/computers, connected TV and even smartphones. Time spent watching … Read the whole story
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by Tobi Elkin
Mobile ad-tech firm InMobi said it will integrate Nielsen Digital Ad Ratings (DAR), which will enable advertisers to measure the demographic composition of the … Read the whole story
by Aaron Baar
"When the Internet goes down, that's when s-t gets dark." Luma's product can keep one's family protected from an array of issues, ranging from … Read the whole story
by Laurie Sullivan
Google is using its expertise in location-based ad targeting to build out a personal safety mobile app that allows users to share their location … Read the whole story
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by Laurie Sullivan
Microsoft has plans to release an application called Home Hub in Windows 10 in software updates in late 2017 and early 2018, according to … Read the whole story