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How To Get The Most Out Of Mobile Hitting Its Tipping Point

Research released by the IAB in October confirmed that we have reached a tipping point in mobile advertising. Its figures show the amount spent on mobile display ads in the UK (GBP802m) overtook that of desktop and tablet display (GBP762m) for the first time during the first six months of 2016. Despite this rush to mobile, there are many tactical pitfalls for marketers to navigate. 

Read the whole story at Marketing Week »

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