Instagram really wants to avoid the troll infestations that are plaguing other social networks like Twitter -- and, to a lesser degree, parent company Facebook. For that reason, it will … Read the whole story
Location-based advertising and marketing will increase mobile investments in 2017 by a compounded annual growth rate of 15.6% for mobile search, but marketers still … Read the whole story
Pokemon Go introduced augmented reality to the masses some time ago and now, for anyone who missed that altogether, there's an easy way to … Read the whole story
Who would want a cheap fitness tracker when you can have an Apple Watch? A majority of consumers, apparently. According to fresh third-quarter findings … Read the whole story
People-based marketing (PBM) is likely one of the buzziest buzz words in the ad-tech space right now. Though it's actually been around for years, … Read the whole story
Online magazine audiences continue to shift from desktop to mobile devices, according to the latest Magazine Media 360 Brand Audience Report from The Association … Read the whole story
One of the findings within BrandMuscle's third annual "State of Local Marketing Report" is that that very few local affiliates - only 19% - … Read the whole story
Traditional TV networks/producers are seeing continued growth in long-form content for digital media -- on laptops/computers, connected TV and even smartphones. Time spent watching … Read the whole story
Mobile ad-tech firm InMobi said it will integrate Nielsen Digital Ad Ratings (DAR), which will enable advertisers to measure the demographic composition of the … Read the whole story
"When the Internet goes down, that's when s-t gets dark." Luma's product can keep one's family protected from an array of issues, ranging from … Read the whole story
Google is using its expertise in location-based ad targeting to build out a personal safety mobile app that allows users to share their location … Read the whole story
Microsoft has plans to release an application called Home Hub in Windows 10 in software updates in late 2017 and early 2018, according to … Read the whole story