The programmatic media-buying marketplace appears to be tightening up, with demand catching up with supply. While the volume traded in the marketplace continues to expand at a breathless rate, the … Read the full story by Joe Mandese

OneSpot, a content marketing platform, announced a new suite of SaaS omnichannel marketing solutions Wednesday that help email marketers reengage with consumers through personalized content. Read the full story by Jess Nelson

Competing for users' short attention spans, Snapchat, Instagram and their rivals are engaged in a feature-focused arms race. About a week after Instagram debuted Boomerang -- a new app that … Read the full story by Gavin O'Malley

Although hardly a perfect performance, LinkedIn beat analysts' revenue and profit expectations during the third quarter of the year. While Sponsored Updates performance exceeded 100% growth over the past, LinkedIn … Read the full story by Gavin O'Malley

As brands and agencies begin to dip their toes into the waters of cross-device targeting more, various solutions have emerged that help unify campaigns across disparate screen sizes. Read the full story by Ben Frederick

Two iPhone users say in a new lawsuit that Apple's iOS9 default settings result in unexpectedly high data usage. Read the full story by Wendy Davis

Adva Mobile, a marketing solution for performing artists, unveiled a new email marketing service Wednesday that helps musicians leverage the power of email marketing ROI for revenue instead of relying … Read the full story by Jess Nelson