AOL CEO Tim Armstrong will reach out "informally" to Yahoo on behalf of parent company Verizon for a possible acquisition, according to one report Monday. This deal will likely entail … Read the full story by Laurie Sullivan

Super Bowl 2016 advertisements may have lacked the luster of previous years, but brands like TurboTax, Avocados for Mexico, and T-Mobile showed how cross-channel media strategies can score big points … Read the full story by Laurie Sullivan

The new guarantee for BrandVoice, its native ad product launched in 2010, claims marketers that spend a minimum of $250,000 for both display advertising and at least seven BrandVoice stories … Read the full story by Sara Guaglione

Mobile devices dominated views of Super Bowl 50 advertisements and teasers on YouTube during the game Sunday, according to data released Monday. Some 60% of the 330 million views came … Read the full story by Laurie Sullivan

Eighty-one percent of U.S. homes have either set-top DVR technology; subscription video-on-demand service (SVOD) Netflix; or use video-on-demand (VOD) from a pay TV provider. Read the full story by Wayne Friedman

The New York Times en Espaol features content produced by a dedicated editorial team based in Mexico City, as well as the work of NYT correspondents across Latin America and … Read the full story by Erik Sass