Cross-screen video ad tech company Beachfront Media announced an update to their programmatic offering intended to optimize their supply side platform (SSP) for users. Read the full story by Ben Frederick
The way a consumer interacts with an email marketing message is largely influenced by the email's design, according to a study of over a billion emails sent by email marketing … Read the full story by Jess Nelson
Hoping to hatch an army of matchmakers, Tinder is testing a "share" button that lets people share user profiles with friends. The idea is that if someone sees a profile … Read the full story by Gavin O'Malley
Twelvefold Media, a company that creates custom content channels through its proprietary technology Perfect Pages, on Friday announced a 100% in-view guarantee available for display campaigns. Read the full story by Tobi Elkin
"There are still some quality metrics [that are lacking], particularly with the speed of Web and data streaming," Kirk Parsons, senior director and technology, media & telecom practice leader at … Read the full story by Aaron Baar
"We hope the game will provide a jumping-off point for people who care about the environment to picture themselves actively participating," Meredith Hahn, VP of corporate social responsibility at American … Read the full story by Colleen G. Steinman
Since the beginning of the digital age, email and other digital marketers have been focused on getting a click to drive the user to the website. From there, the website … Read the full story by Ryan CahillApril Mullen
When it comes to programmatic advertising, TV is the new kid on the block. NBCU, for instance, only recently announced it will make its ad slots available for programmatic buying. … Read the full story by Alexander Reinhold
I got this email invite from a marketing company that will mercifully go unnamed. They encouraged me to download some sort of document discussing six things that purportedly would help … Read the full story by George Simpson