Top Story
With the ability to spin a car 360 degrees in an image from the palm of a hand, virtual reality becomes the next leap for advertisers and the future of … Read the full story by Laurie Sullivan
News
New TV station groups joining up include Raycom Media and E.W. Scripps Co. New advertising demand-side platforms are: TubeMogul, The Trade Desk, VideoAmp, and media tech company 4C. Read the full story by Wayne Friedman
News
Adform announced the launch of its header-bidder solution Thursday. Read the full story by Felicia Greiff
Commentary
Last month, Facebook announced that on April 12, they will be "opening up the Instant Articles program to all publishers-of any size, anywhere in the world." Yes, this means that … Read the full story by Lee Vann
Commentary
Creative agencies are leaving valuable opportunities on the table when it comes to advanced analytics. Clients are now swimming in data about their customers but need help processing it. Creative … Read the full story by David Niles
News
While programmatic buying for the mobile Web is more popular among buyers than buying in-app inventory programmatically, in-app buying is poised to grow. Read the full story by Tobi Elkin
News
LiveIntent, a programmatic email platform, announced a partnership with demand-side platform (DSP) The Trade Desk today. Buyers on The Trade Desk have access to real-time bidding (RTB) inventory for
display, … Read the full story by Ben Frederick
News
Stre.am, a mobile live streaming app, announced the release of a B2B product that will enable content creators, digital networks and media publishers to set up live video businesses on … Read the full story by Ben Frederick