The Marketing Cloud arms race continued Tuesday as Oracle announced a series of partnerships and acquisitions to boost its Marketing AppCloud offerings. Read the full story by Jess Nelson

Alphabet -- Google's parent company -- and Microsoft will report quarterly earnings Thursday. In a roundup of predictions, analysts and data firms prepare investors and industry insiders to expect slower … Read the full story by Laurie Sullivan

"Ad Networks Publisher Satisfaction Survey" polled over 250 publishers and site owners worldwide recruited from LinkedIn. It found that ad networks are in need of improving payment status communications and … Read the full story by Sara Guaglione

With Instagram opening up its platform with an advertising API and Pinterest offering a programmatic solution, it's a good time to market on social media. Video ads are the best … Read the full story by Ben Frederick

The Federal Trade Commission has arrived at a "substantial agreement" with Roca Labs to settle charges stemming from its attempt to stifle bad reviews. Read the full story by Wendy Davis

TheSkimm has announced the launch of a mobile iOS application that automatically adds calendar events on a subscriber's iPhone. Read the full story by Jess Nelson

mNectar, a mobile in-app advertising firm, introduced rewarded playable ads to their lineup today. The ads can serve as a preview of various mobile games without a download and provide … Read the full story by Ben Frederick

Google made a strong push Wednesday into the budding multimillion-dollar addressable TV market with several features that will personalize television advertising in a way that is similar to how personalized … Read the full story by Laurie Sullivan