Appealing to developers, Apple is planning to give them 85% of the revenue from subscription-based apps, keeping the remaining 15% for the company. Presently, subscription revenue is split 70%-to-30% between … Read the full story by Gavin O'Malley

After unanimously passing the House of Representatives, the Email Privacy Act has stalled in the Senate as politicians and digital organizations debate an amendment that would expand law enforcement's access … Read the full story by Jess Nelson

Wochit will be part of Time Inc.'s brands' strategy to produce real-time, short-form video, especially for breaking or trending news. Read the full story by Sara Guaglione

"I don't even know if people know Verizon has pre-paid plans," The Community's Leo Prat tells "Marketing Daily." "What we wanted to do was put pre-paid out there in a … Read the full story by Aaron Baar

Google took Apple's title as the world's most valuable brand in Millward Brown's BrandZ Top 100 Global 2016 survey, with Google increasing by 32% in brand value and Apple declining … Read the full story by Laurie Sullivan

Helpshift, a mobile customer support firm, announced that it has raised $23 million. The company is focused on improving the support practices of larger app developers and companies. Read the full story by Ben Frederick

"This effort allows [guests] to show their support of this cause in a playful, yet highly effective way," Anthony Ingham, global brand leader, W Hotels Worldwide, tells "Marketing Daily." Read the full story by Tanya Gazdik