OMMA Today Editions for August 2016
OMMA Today - Tuesday, Aug. 16, 2016
Bing Ads Adds Upgraded URLs Globally To Improve Metrics
Amobee Launches Triggers To Target Consumers With Offline, Online Data
Billions Of Smart, Connected Objects Paving The Road To A Connected Universe
'WSJ' Makes Changes To Paywall, Offers Guest Passes
Combatting Ad-Blocking With Authentic Consumer Content
Oracle Launches Audience Data Marketplace
Young Americans View Online Shopping As Daily Ritual
Indian OTT Chat App Hike Gets $175 Million From Chinese Investors
Pokemon Go Players Spending Real Money
OMMA Today - Monday, Aug. 15, 2016
Twitter Suffers Stagnant Growth Forecast
Google Checks TV Ads' Impact During Olympic Opener, Mobile Searches
AOL's 'Digital Prophet' Looks At Advertising With A Third Eye
Twitter Scores With Live-Stream Sports
Olympic TV Sponsors Fail To Gain Search, Social Ad Success
IBM Recruits Workday With Cloud Partnership
Virtual Reality Turns Its Eyes Toward B2B
Lotame Launches Data Product To Help Large Firms Gain Big-Picture View Of Customers
Combatting Ad-Blocking With Authentic Consumer Content
OMMA Today - Friday, Aug. 12, 2016
New York Times Acquires 'Fake Love,' Ups Native Ad Services
Act-On Software Unveils Social Platform, Integrates With Email
Pixel Union Releases Self-Service Ad App For Online Merchants
Olympic Games Provide Global Platform For New Ad Initiatives
Putin And His Hackers May Not Be Done With Us Yet
Facebook Shutting Down FBX: Everything You Need to Know
Meredith Announces Executive Promotions In Marketing, Sales And Digital
Oracle Launches B2B Data Market, Enables Business Audience Targeting Programmatically
Bynder Secures $22M In Funding To Support Asset Overload
Social Media Underperforms At Rio Olympics
OMMA Today - Thursday, Aug. 11, 2016
AT&T AdWorks Offers 60-Second Addressable Ads
Pinterest Debuts Auction System For Ads
SourceKnowledge Releases New SaaS Platform For Programmatic Clients
No, Twitter Is Not Shutting Down
IAB Overhauls Attribution, Releases New Primer
Act-On Software Unveils Social Platform, Integrates With Email
Adblock Plus Strikes Back At Facebook
The Branded Content Studio Experiment Is Over
Bustle Launches 2 Instagram Stories Series
Olympics Give NBC More Scatter Ad Dollars, Record Digital Results
OMMA Today - Wednesday, Aug. 10, 2016
Local TV Sees Uptick In Online Ad Revs
Intel Buys Nervana Systems, Expands Artificial Intelligence
Mobile Search Intensifies Duplicate Listing Challenge, Moz Local Attempts To Solve
Brightcom Announces Partnerships With GeoEdge And Forensiq
MPA Report: Magazine Brands' Social Media On Growth Trajectory
Cincopa Releases Data Heatmaps For Video Marketing
LinkedIn Sues To Shut Down 'Scrapers'
MobFox Partners With Pixalate For More Transparent Programmatic Ads
Facebook's Ad-Blocker Bust Is Much Ado About Nothing
OMMA Today - Tuesday, Aug. 9, 2016
Facebook Revamps Ad Policy, Ad Blocking Is History
Disney Reveals OTT Deals/Platform For ESPN
Adobe Rolls Out Accreditation Program With Badge And Certification
Ad Tech Journeyman Lands As CMO Of Smart AdServer
'Family Circle' Redesigns, Pushes Social-Media Engagement
Heavy Social Media Use Correlated With Lower Math, Reading, Science Skills
TubeMogul Shares Dip More Than 20% After Earnings, Forecast Disappoint
FCC Chair Doesn't Want Privacy Treated As 'A Luxury Item'
Oracle And DigitasLBI Partner, Create Agency To Support Cloud Services
Mobile Search Intensifies Duplicate Listing Challenge, Moz Local Attempts To Solve
OMMA Today - Monday, Aug. 8, 2016
Apple Acquires Machine Learning Company Turi For $200 Million
Dentsu Aegis Acquires Majority Of Merkle, Becomes A Lead Agency Brand
Hulu To End Original Ad-Supported Free TV Service
The Escape Pod Acquires Stake In ORA Interactive
Web Companies Now Track Visitors Based On Battery Life
FTC Tightens Disclosure Rules For Influencers
Cross-Channel Engagement Key To Presidential Email Marketing Campaigns
Why CPG Brands Are Letting the Games Begin on Social: #Rio2016 Content
What's To Be Done About Mobile Ad Fraud?
OMMA Today - Friday, Aug. 5, 2016
MDC's Varick Adds 'Decisioning' Engine, Replaces Manual Campaign Performance Decisions
Apple To Pay Out Up To $200,000 For Flaws In iOS, iCloud Code
Bing Numbers Demonstrate It's Serious About Search
Insert Raises $10M, Ups Marketing Engagement Tech
Audience-Based Buying, Selling, And Targeting Requires Advanced Data
'Forbes' Teams With Oracle Marketing Cloud To Increase Ad Revenue
Hardly Heroes At TBS, Nat Geo -- But Heading In Right Direction
Lawmakers Urge FCC To Craft Privacy Rules For Connected Cars
Ford Launches Olympics-Themed Campaign Featuring Snapchat
OMMA Today - Thursday, Aug. 4, 2016
Facebook Downgrades Clickbait News Titles in News Feed
Sizmek Partners With Dailymotion Exchange, Offers New Brand-Safe Targeting
AppNexus Launches PreBid Enterprise Exchange Management System
Rubicon Project Lost $234M In Q2 Because It Didn't Pay Attention To Header Bidding
Zeta Interactive Acquires Acxiom Impact, Strengthens Cloud, CRM, Email Marketing
Survey: Video Drives Publisher Revenues
More Than 70% Of Publishers Use Programmatic Tools For Media Transactions
Mass Mandrill Exodus After Paid Service Kicks In
Making Sense Of Mobile Search
OMMA Today - Wednesday, Aug. 3, 2016
Time Warner Gets 10% Piece Of Hulu
Facebook Draws Businesses With New Pages Sections
Dentsu Aegis' Amnet Partners With LinkedIn On Premium Programmatic
USA Today Network Adds 360-degree Capabilities To Gravity Ad Unit
AcuityAds Launches Programmatic Onboarding Program To Educate Marketers
Google's AMP Moves Beyond News, Optimizes Any Mobile Page
Online Trust Alliance Finds Majority Of Native Ads Lack Transparency
Proxama Partners With Pubmatic To Power Automated Ad Buying Across App Portfolio
'NYT' Launches Spanish Language News App
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