Native ad software publisher Sharethrough is calling on publishers to stop fake news from serving up in Google search and Facebook News streams, and asking advertisers to stop buying ad … Read the full story by Laurie Sullivan
Microsoft made another email blunder on Monday when it sent an email promoting "Dead Rising 4," planned for release in early December. The email subject line was interpreted by many … Read the full story by Jess Nelson
Ad-tech firm Adform announced a partnership with Rubicon Project to offer programmatic audio ads. Adform clients will be able to purchase 15-second or 30-second audio ads on Spotify programmatically through … Read the full story by Tobi Elkin
Mobile data exchange adsquare announced the addition of new data providers to its existing portfolio, including 42Matters, Adgnitio, Grapeshot, Mobilewalla, and oneAudience. Read the full story by Tobi Elkin
Lower-quality tablets are not good for the long-term health of the sector. The race to the bottom may "prove detrimental to the market in the long run as detachables could … Read the full story by Gavin O'Malley
As brands and agencies continue to shift dollars to programmatic campaigns -- two-thirds of display media is now purchased programmatically, according to eMarketer -- marketers are starting to take notice … Read the full story by Marc Rothschild
Daily Flash Briefing news updates are available from a range of different news organizations and can be activated using Alexa, Amazon's voice-controlled virtual assistant. Read the full story by Sara Guaglione
As U.S. shoppers search for products online and U.S. retail marketers continue to ramp up campaigns preparing for the Black Friday and Cyber Monday holiday weekend, Google has been busy … Read the full story by Laurie Sullivan
Traditional legacy marketing tactics and strategies are meaningless to SMB millennial marketers. Millennials are disrupting traditional marketing approaches without even realizing it. By embracing the channels and tactics they know … Read the full story by Oren Boiman
Scores of local governments across the U.S. have bought software to monitor social media, many of them for security purposes. Read the full story by Erik Sass