LinkedIn plans to introduce email-based targeting by the end of the year, according to a presentation released and posted online. Read the full story by Jess Nelson
As Washington, D.C. buzzes with the impending vote on the American Health Care Act (AHCA), last-minute ads and incentive-based 2018 reelection funds are trying to influence the outcome. Read the full story by Philip Rosenstein
The review comes shortly after the beer giant's $100-plus billion merger with SABMiller late last year. Combinations such as this frequently trigger agency reassessments. Read the full story by Steve McClellan
YouTube advertisers pulling out probably won't harm themselves. Large corporations and advertisers don't like to offend consumers, at least without knowing they are doing it. So when ads turn up … Read the full story by P.J. Bednarski
YouTube's technology can see when disturbing content gets posted, and the algorithms can shut it down -- or rather "de-rank it," a process that takes more time. Read the full story by Laurie Sullivan
Brands need to start pulling their search teams into media planning in order to have fully integrated campaigns that can produce the highest return on investment. The findings from a … Read the full story by Laurie Sullivan
Drawbridge and outstream video provider Teads are teaming up to help marketers and agencies access and use programmatic video inventory on both desktop and mobile devices. The partnership seeks to … Read the full story by Tobi Elkin
The two will bring two new features to ElleDecor.com, allowing readers to purchase home decor items. They can also access a directory on Elle Decor's site that has more than … Read the full story by Sara Guaglione
The DMA and other industry groups are celebrating today's Senate vote to revoke broadband privacy rules that could restrict carriers' ability to engage in online behavioral advertising. Read the full story by Wendy Davis
Invoking a graphic design first used in its trademark 1966 cover story, "Is God Dead," the latest edition of "Time" magazine poses the more contemporary question, "Is Truth Dead?" The … Read the full story by Joe Mandese