OMMA Today Editions for April 2017
- OMMA Today - Thursday, April 13, 2017
- QVC Pivots To Data-Driven Ecommerce
- 'Vanity Fair' To Introduce Paywall
- Yext Begins Trading On NYSE, Challenge Is To Stay Profitable
- CRM, Platform Data Don't Add Up, Inconsistencies Abound
- SpotX Integrates Third-Party, Proprietary Header Bidding Solutions
- Pop Network Pitches New Shows, 58 First-Time Advertisers
- Instagram Stories Tops 200M DAUs
- Strategy, Not Execution, Optimizes Content Marketing
- Youth Countertrends And The Surprising Relevance Of Radio DJs
- OMMA Today - Wednesday, April 12, 2017
- NBCU Strikes Deal With Mobile Ad Tech Kargo
- Snap-To-Shop Ads Hope To Drive Retail Sales
- Virool Addresses Mobile Market With New Vertical Video Exchange
- Mobile Payments Wait For Consumers To Come Around
- Burger King TV Spot Triggers Google Home Voice Searches
- Google Launches AutoDraw, Site Reaches Max Serving Capacity
- Urban Airship Launches Digital Growth Platform, New Partnerships
- Low-Tech Or No-Tech Ways to Fight Ad Fraud
- How Travel Brands Can Boost Email Engagement
- MoveOn.org Launches TV, Digital Campaign In Georgia Special Election
- Leaf Group Debuts Hunker Site, 'HuffPo' Introduces Strategy Blog
- OMMA Today - Tuesday, April 11, 2017
- Instagram Relaunches Direct Messaging Service
- Google Publishes Response To Gender Pay Gap Accusation
- Facebook Urges Judge To Dismiss Class-Action Over Inflated Video Metrics
- Native Advertising And Fake News: Is There An Association?
- Twitter Partners With Third-Party Metrics Firms
- Digital Out-Of-Home Group Bows Programmatic Standards
- Publicis, Forensiq Among Firms To Earn Certified Against Fraud Seal
- Facebook Really Does Make Us Depressed
- 'Atlantic' Erects Wall Against Ad Blockers
- Limit Email Volume To Limit Email Fatigue
- CNN, Roads & Kingdoms Team For Bourdain's 'Parts Unknown' Site
- 'New Yorker' Cover Inspires Feminist Meme
- Magazine App Texture Takes On Fake News
- Iterable Beefs Up Email Deliverability With SparkPost Partnership
- OMMA Today - Monday, April 10, 2017
- Facebook Expands On Video Metrics In Page Insights
- Nielsen Receives MRC Accreditation For Viewable GRP Demos In Digital Ad Ratings
- 7 Things Omni-Channel Marketers Need To Get Right
- ShareThis Bows A/B Testing For Publishers On Facebook
- Google Similar Image Search Launches For Mobile
- Conquering Mobile: What Marketers Should Master In 2017
- Advertiser Perceptions Launches Portal: Expands Into General Ad Issues, Trends, Big Picture
- Dailymotion Plans A Revamp, Aims At Older Demos
- Vox Media's Tech Columnist Mossberg To Retire
- OMMA Today - Friday, April 7, 2017
- FCC Chairman Readies Net Neutrality Repeal
- Twitter Cofounder Sells Big Stake In Company, Invests Elsewhere
- Google To Fact-Check, Flag 'Fake News' In Search Results
- New Digital TV Services Continue To Spend More On TV Advertising
- Google Takes A Step Forward With Marketing Mix Model Program
- OpenAP Seals TV Deals With Accenture, comScore And Nielsen
- Agency Execs Share Key Criteria For Evaluating PTV Platforms
- Twitter Fights Feds Over Rogue Account
- Mic, Blendle Gain New Funding, Mic Adds Verticals
- News Corp Taps Jesse Angelo As Chief Of Digital Advertising Solutions
- Facebook Updates Instant Articles, Encourages Email Sign-Ups
- Oath: The New Coke Of The Ad Business
- OMMA Today - Thursday, April 6, 2017
- Nielsen Says 'Hello' To Artificial Intelligence
- Twitter Lightens App To Expand Reach
- Google Inks Deal With comScore To Improve Brand Safety
- Demandbase Goes Big On AI, Launches Site Optimization
- Location-Targeting Guidelines Will Help Bring More Discipline To Mobile Marketing
- Scheppach's Matter More Working With Tapad To Model Reach, Frequency Across Devices
- With Baby Dove, Unilever Wants #RealMoms To Talk Back
- Time Inc., Speakr Form Influencer Network
- TV Group ATSG Issues Guidelines For Ad, Data Targeting
- TEN Launches Motor Trend OnDemand In UK, Europe
- Gen Z Favors Humor In Ads, Big On Cinema Ads
- Adobe Adds Another Brand-Safety Vendor To Its Advertising Cloud
- OMMA Today - Wednesday, April 5, 2017
- HomeAdvisor Invests $100 Million In Advertising With Upbeat Ads
- Twitter, Yelp, Other App Developers To Pay $5.3 Million Over Address Book Uploads
- Poor-Quality Ads Cost U.S. Marketers $7.4 Billion
- Interactive Emails Increase Engagement
- Facebook Attacks Revenge Porn
- 87% Of Insurers Expect IoT To Improve Customer Relationships
- AR Has More Potential Than VR -- But Where Is It?
- Bluecore Launches Email Performance Calculator
- NBC To Air TV Commercials For Its Upfront Ad Business
- The Players' Tribune,Tyson Foods Expand Partnership With Branded Video Series
- Senate Democrats Press Broadband Carriers On Privacy
- OMMA Today - Tuesday, April 4, 2017
- Verizon Takes Oath To Market, Creates Umbrella For AOL, Yahoo
- Democrats Push FCC To Preserve Open Internet Rules
- 3 Big Auto Brands Pull Ads From 'O'Reilly Factor'
- IAB's Rothenberg Likes JP Morgan Chase's Tough Love Ad Tactic
- Nearly Half Of Ad Execs Don't Know Or Care About Using 'Fake News,' Big Brands Most Prone
- Media/Marketing Deals Slow In Q1
- Snapchat Leverages Bitmoji's Rocketing Growth
- New SIM Card System Launched For IoT Devices
- Brands Shuffle Content Departments, Create Anxiety For Marketers
- Minute Media, Horizon Team To Share Content Platform
- LinkedIn Uses Member Data To Populate Mobile Lead-Gen Forms
- Videology Aims To Educate Industry On Video Header Bidding
- Microsoft Debuts Sprinkles, Camera App With AI Software
