Facebook on Wednesday rolled out the new Timeline feature for companies with brand pages on the social network. New features include the ability to … Read the whole story

At its first marketing conference, Facebook unveiled several new marketing initiatives, extending the Timeline feature to brands and debuting an updated version of its … Read the whole story

The latest research from mobile video ad network Rhythm NewMedia provides further evidence that tablet ads are more inviting than those on mobile phones. … Read the whole story

Media buyers are always looking for better ways to evaluate expected campaign performance. Video ad network YuMe on Thursday is expected to launch a … Read the whole story

Facebook has become an organic acquisition channel for Publishers Clearing House Online, which may drive up engagement rates. The higher the Fan count, the … Read the whole story

Paying for all those virtual tractors and fences on "FarmVille" adds up. Spending on virtual goods in the U.S. rose 28% to $2.3 billion … Read the whole story

With tablet computer sales growing by leaps and bounds, it was only a matter of time before someone launched a magazine devoted to tablets. … Read the whole story

Lourdes Villegas has sued ad company PointRoll and search giant Google for allegedly circumventing the no-tracking settings on the Safari browser. While Google has … Read the whole story