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by Steve McClellan
WPP's Possible Worldwide has bought a majority stake in Grape, a Russian digital agency. Like most holding companies, WPP is bulking up on its … Read the whole story
by David Goetzl
A top Nielsen executive said the company's fledgling Online Campaign Ratings (OCR) product is heading toward an industry standard in tracking Internet consumption with … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
In college, one of my pals bought an 80-watt Dynaco stereo control amp kit and painstakingly built it over four months. That fall, he … Read the whole story
COMMENTARY
by Christina Mannarino
Pinterest users spent an average 89 minutes on the site in January, far passing Twitter and LinkedIn, tying with Tumblr and second only to … Read the whole story
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by Steve McClellan
Is there more to General Motors' decision earlier this week to pull its paid ads from Facebook than meets the eye? Pivotal Research analyst … Read the whole story
by Wendy Davis
Consumers who sued Hulu for alleged privacy violations are urging a federal judge to reject the company's argument that it isn't covered by the … Read the whole story
by Laurie Sullivan
What do marketers pay for when buying click-to-call mobile ads? Up to 76% of mobile display ad calls are accidental clicks or "pocket calls" … Read the whole story
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by Gavin O'Malley
While localization is the most popular of the targeting options offered by mobile ad networks, the "dirty secret" is that most can't deliver local … Read the whole story
by Laurie Sullivan
Solspot plans to serve up ads and editorial content tied to visitor preferences and geographic location. The company, recently named as the official surf … Read the whole story
by Steve Smith
Facebook makes its fifth acquisition of a mobile startup this year in buying social gifting company Karma. Still lacking a clear mobile ad strategy, … Read the whole story
by Steve Smith
With the final regulatory roadblock removed, Google says it will move quickly to close the acquisition of Motorola Mobility. Still unclear is how it … Read the whole story