WPP's Possible Worldwide has bought a majority stake in Grape, a Russian digital agency. Like most holding companies, WPP is bulking up on its … Read the whole story
A top Nielsen executive said the company's fledgling Online Campaign Ratings (OCR) product is heading toward an industry standard in tracking Internet consumption with … Read the whole story
In college, one of my pals bought an 80-watt Dynaco stereo control amp kit and painstakingly built it over four months. That fall, he … Read the whole story
Pinterest users spent an average 89 minutes on the site in January, far passing Twitter and LinkedIn, tying with Tumblr and second only to … Read the whole story
Is there more to General Motors' decision earlier this week to pull its paid ads from Facebook than meets the eye? Pivotal Research analyst … Read the whole story
Consumers who sued Hulu for alleged privacy violations are urging a federal judge to reject the company's argument that it isn't covered by the … Read the whole story
What do marketers pay for when buying click-to-call mobile ads? Up to 76% of mobile display ad calls are accidental clicks or "pocket calls" … Read the whole story
While localization is the most popular of the targeting options offered by mobile ad networks, the "dirty secret" is that most can't deliver local … Read the whole story
Solspot plans to serve up ads and editorial content tied to visitor preferences and geographic location. The company, recently named as the official surf … Read the whole story
Facebook makes its fifth acquisition of a mobile startup this year in buying social gifting company Karma. Still lacking a clear mobile ad strategy, … Read the whole story
With the final regulatory roadblock removed, Google says it will move quickly to close the acquisition of Motorola Mobility. Still unclear is how it … Read the whole story