RTBlog
The main problem concerning the role of programmatic-buying in the video marketplace isn't technology or business models. It's the way people think about the supply of video. The people who … Read the whole story
By 2014, real-time bidding in online video advertising will account for 24.7% of all U.S. online video spending -- or $1.14 billion. RTB has … Read the whole story
The advertising industry has seen a shift towards programmatic in recent years, and companies are still experiencing the growing pains that have come with … Read the whole story
WPP agency Banner Corp., a specialist in technology marketing and part of Y&R Brands, is being merged into sibling media agency MediaCom. There it … Read the whole story
OpenX today announced Revenue Intelligence, a service that will provide publishers with a new way to approach how they manage their content. Anke Audenaert, … Read the whole story
Video consumed across multiple devices continues to connect audiences, but puts a burden on publishers to analyze consumer behavior when targeting ads across screens. … Read the whole story
"...a new service that will provide digital media companies with a groundbreaking, holistic approach to revenue management, combining content optimization and ad monetization for … Read the whole story
