RTBlog
by Joe Mandese
Maybe I'm just reading between the lines, but I thought there were some telling things said by media buyers during MEDIA magazine's Outfront Forum in NYC Tuesday that suggest the … Read the whole story
by Laurie Sullivan
Advertisers prefer to use third-party online data along with first-party CRM data to target ads because they receive a higher response rate when targeting … Read the whole story
COMMENTARY
by Hugh McGoran
Recently, Facebook announced that the company will begin placing ads purchased through its ad exchange, Facebook Exchange, into the news feeds of users -- … Read the whole story
by Tyler Loechner
While real-time bidding and automated exchanges have become entrenched in the industry, ad fraud has managed to wriggle its way in. Adweek reported that … Read the whole story
COMMENTARY
by Skip Brand
Exchanges create transactional efficiency. When Jonah Goodhart and his brother funded the launch of Right Media, the first ad exchange, that was their sole … Read the whole story
by Gavin O'Malley
To stay nimble, marketing automation firm Silverpop just secured a fresh $25 million in funding. Founded as an email marketer back in 1999, Silverpop … Read the whole story
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by The Editor
"[Product] is for data-driven businesses that require blazingly fast real-time analytics on operational data. [Product] is a row-based SQL database designed to bring Massively Parallel … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Making the most of the return investments on product listing ads takes more than wishful thinking and knowing the ins and outs of AdWords … Read the whole story