RTBlog
Media tech company PulsePoint today announced the launch of a real-time bidding (RTB) platform in Europe. The New York-based company is gearing up for a surge of programmatic in Europe, … Read the whole story
Google's spam expert Matt Cutts took to YouTube warning brand marketers and agencies they must make it clear to consumers that the native ad … Read the whole story
- COMMENTARY
Mobile is no longer an add-on to the campaign. It can be part of how brands craft multichannel efforts, build stories across screens, and … Read the whole story
PulsePoint today announced the appointment of Gareth Shaw as programmatic sales director, Europe. Shaw will oversee the company's new real-time bidding (RTB) platform, as … Read the whole story
Tumblr is extending the in-stream ads launched last month in its mobile app to users' "dashboard," or news feed on the desktop Web. Initial … Read the whole story
Driven by consumers' continued embrace of all things digital, domestic digital ad revenue hit $9.6 billion in the first quarter of the year. The … Read the whole story
"'RTB advertising is a revolutionary development both for the digital advertising process and the whole ecosystem. With the aggregation of more and more digital … Read the whole story
- COMMENTARY
According to AdNews, Ellie Rogers, former Ikon national digital director, called programmatic the "beginning of the beginning" of the art of sales, not the … Read the whole story
