RTBlog
by Tyler Loechner, Staff Writer
Media tech company PulsePoint today announced the launch of a real-time bidding (RTB) platform in Europe. The New York-based company is gearing up for a surge of programmatic in Europe, … Read the whole story
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by Laurie Sullivan
Google's spam expert Matt Cutts took to YouTube warning brand marketers and agencies they must make it clear to consumers that the native ad … Read the whole story
COMMENTARY
by Joe Gillespie
Mobile is no longer an add-on to the campaign. It can be part of how brands craft multichannel efforts, build stories across screens, and … Read the whole story
by Tyler Loechner
PulsePoint today announced the appointment of Gareth Shaw as programmatic sales director, Europe. Shaw will oversee the company's new real-time bidding (RTB) platform, as … Read the whole story
by Mark Walsh
Tumblr is extending the in-stream ads launched last month in its mobile app to users' "dashboard," or news feed on the desktop Web. Initial … Read the whole story
by Gavin O'Malley
Driven by consumers' continued embrace of all things digital, domestic digital ad revenue hit $9.6 billion in the first quarter of the year. The … Read the whole story
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by Tyler Loechner
"'RTB advertising is a revolutionary development both for the digital advertising process and the whole ecosystem. With the aggregation of more and more digital … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
According to AdNews, Ellie Rogers, former Ikon national digital director, called programmatic the "beginning of the beginning" of the art of sales, not the … Read the whole story