RTBlog
by Tyler Loechner, Staff Writer
On the one hand, I think that native advertising is real-timey (even if the impression wasn't bought on an exchange) because if the ad blends with the surrounding content well, … Read the whole story
COMMENTARY
by Brian Rauschenbach
Capping off arguably its biggest move since the launch of AdWords, Google now plans to migrate all of its advertisers to Google Enhanced Campaigns … Read the whole story
by Tyler Loechner
For every platform claiming to offer full transparency, there is at least one brand clamoring for more information. In response to transparency issues - … Read the whole story
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by Tyler Loechner
"...today announced the general availability of a significant platform upgrade focused on data enrichment and cross-device integration. Launched in April, this upgrade identifies devices … Read the whole story
by Tyler Loechner
Yellowhammer, a real-time bidding (RTB) platform provider, today announced that it has opened a UK office. The company's UK office will be led by … Read the whole story
by Gavin O'Malley
Local mobile advertising is on track to double this year, but the macro trend is playing out quite differently from one market to another. … Read the whole story