Today, we are bringing you a special edition of RTBlog. Not only was the below interview conducted by a guest writer, Rob Garner, but the subject of the interview is … Read the whole story
IgnitionOne's management team and employees have funded a cash buyout from Dentsu, its parent company. The unwinding of the deal, which included digital ad … Read the whole story
A Marketing Land column yesterday detailed how real-time bidding (RTB) is "fundamentally different from traditional display buying and why search marketers are well positioned … Read the whole story
"...deploying data and analytics to drive monetization for [company's] large, global customer base; developing a state-of-the-art mobile solution to further scale [company's] product offerings … Read the whole story
OpenX has today announced the hirings of Nicholas Cumins as senior vice president of products and Manoj Goyal as senior vice president of engineering. … Read the whole story
There are many divergent views on the topic of consumer Web data collection. Some assert that there is nothing amiss with the data collection … Read the whole story
Rob Stagno shows his bias in a post about big data, calling out significant advantages to working with an agency that can "own the … Read the whole story