RTBlog
by Rob Garner
Today, we are bringing you a special edition of RTBlog. Not only was the below interview conducted by a guest writer, Rob Garner, but the subject of the interview is … Read the whole story
by Laurie Sullivan
IgnitionOne's management team and employees have funded a cash buyout from Dentsu, its parent company. The unwinding of the deal, which included digital ad … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
A Marketing Land column yesterday detailed how real-time bidding (RTB) is "fundamentally different from traditional display buying and why search marketers are well positioned … Read the whole story
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by Tyler Loechner
"...deploying data and analytics to drive monetization for [company's] large, global customer base; developing a state-of-the-art mobile solution to further scale [company's] product offerings … Read the whole story
by Tyler Loechner
OpenX has today announced the hirings of Nicholas Cumins as senior vice president of products and Manoj Goyal as senior vice president of engineering. … Read the whole story
COMMENTARY
by Tom Chavez
There are many divergent views on the topic of consumer Web data collection. Some assert that there is nothing amiss with the data collection … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Rob Stagno shows his bias in a post about big data, calling out significant advantages to working with an agency that can "own the … Read the whole story