RTBlog
by Tyler Loechner, Staff Writer
The data is available. Media traded in June via real-time bidding (RTB) both globally and in the United States was...drumroll please... ...very average. According to new data from Rubicon
Project's … Read the whole story
COMMENTARY
by Catharine P. Taylor
Please, God, save me from writing about the #sharknado. But I must. For if ever there was a Twitter-nado, it was last night, because … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Hey, mobile marketers! Here is a challenge. How do you target mobile users during sex, anyway? Is this a branding opportunity -- or do … Read the whole story
-
by Tyler Loechner
"[Company], a leading provider of website categorization and URL database solutions for the OEM market, introduced today the [Product] real-time contextual content categorization engine. … Read the whole story
by Gavin O'Malley
Despite its promise as a superior display ad metric, "viewability" remains a touchy subject among publishers and advertisers. Only about half of display ads … Read the whole story