RTBlog
by Joe Mandese
For all its recent strides -- on Madison Avenue, and especially on Wall Street -- the programmatic marketplace still has a big image problem. Part of it stems from the … Read the whole story
by Tyler Loechner
Sticky, a company with software that uses webcams to track users' eye movements to verify whether or not online ads are actually seen, on … Read the whole story
COMMENTARY
by Ash Nashed
It feels as if everyday there's a story in the trades with quotes from high-level agency staff questioning the viability of advertising technology. But … Read the whole story
by Tyler Loechner
Ad retargeting platform AdRoll on Thursday announced that it reached a $100 million run rate in September. That's double the $50 million run rate … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
"For an industry that has existed for only a short time, there have been massive developments in what our technologies are capable of achieving. … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Marketing Land this week posted an article walking readers through a day in the life of "Bailey" to give the consumer's view of a … Read the whole story
by Wayne Friedman
Real-time TV viewing and social media interactions are growing -- but still a small piece of overall U.S. TV viewership. Around 15% to 17% … Read the whole story
COMMENTARY
by Doug Chavez, Columnist
I bet if you could see the office windows at Twitter for its M&A and business development team, you would see the proverbial midnight … Read the whole story
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by Tyler Loechner
Oakley, Vizio and Ann Inc. are now using Big Data and real-time reporting to not only target consumers online but protect them from fraud, … Read the whole story