RTBlog
by Tyler Loechner, Staff Writer
When recent data came out saying that negative news cycles decrease competition in exchange-based marketplaces, my first thought was that automation, despite all its coolness, does not yet reign
supreme. … Read the whole story
by Tyler Loechner
Online video ad exchange LiveRail on Monday announced that publishers can now unzip their video ad "pods" and make each individual ad within the … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
See the headline? For generations, many have believed that machines can do things better than people. How many times will you see a search … Read the whole story
by Laurie Sullivan
Marin Software's new PositionLock feature senses shifts in ad position and automatically adjusts keyword bids throughout the day to preserve the advertiser's paid ad … Read the whole story
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by Tyler Loechner
"[Company], the innovator in programmatic direct advertising technologies, today announced new features for [Platform], its programmatic direct platform, that increasingly automate the buying and … Read the whole story
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by Steve McClellan
Most recently CEO of Magna Global, Spengler will focus on developing multimedia strategies for Clear Channel clients utilizing the company's broad portfolio of assets. Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
VentureBeat on Saturday posted an article saying that real-time bidding (RTB) is "revolutionizing" mobile advertising whether the industry is ready or not. "There's no … Read the whole story
COMMENTARY
by David Booth
Driving your Big Data initiatives from initial monitoring to organizational transformation will take time. But if you base your efforts on a firm understanding … Read the whole story