RTBlog
The burgeoning audience-based TV/video ad marketplace has a name and some scope now thanks to a marketplace analysis conducted by long-time media industry economist, researcher, consultant and publisher Jack Myers. … Read the whole story
Microsoft is expected to Wednesday announce the addition of Windows 8.1 and Outlook ad inventory to the Microsoft Advertising Exchange. The additions will double … Read the whole story
- COMMENTARY
The question of "art vs. science" in advertising has finally largely been agreed on, with smart marketers leveraging both to execute great campaigns. But … Read the whole story
With the industry focused on viewability, click-through rates, cost, transparency, and other metrics, Webspectator is adding a new metric to the real-time marketplace: time. … Read the whole story
[Company], a performance-based digital media company, today announced the launch of [Technology], their proprietary cross-platform technology solution that effortlessly deploys and optimizes Read the whole story
Resonate, a real-time analytics provider, is expected to Wednesday announce the availability of Resonate Analytics for Agencies, their analytics platform. The company says the … Read the whole story
Contextual ad network Affinity on Wednesday announced that it's making its inventory available for real-time bidding (RTB). The network is offering its above-the-fold display … Read the whole story
Publishers Clearing House (PCH) has released a mobile advertising platform for Web and apps using first-party member profile data. The platform can determine the … Read the whole story
- COMMENTARY
Some of the most successful brands and agencies are using social media analytics to manage their marketing campaigns on paid, owned and earned media. … Read the whole story
