RTBlog
by Joe Mandese
The burgeoning audience-based TV/video ad marketplace has a name and some scope now thanks to a marketplace analysis conducted by long-time media industry economist, researcher, consultant and
publisher Jack Myers. … Read the whole story
by Tyler Loechner
Microsoft is expected to Wednesday announce the addition of Windows 8.1 and Outlook ad inventory to the Microsoft Advertising Exchange. The additions will double … Read the whole story
COMMENTARY
by Matthew Westover
The question of "art vs. science" in advertising has finally largely been agreed on, with smart marketers leveraging both to execute great campaigns. But … Read the whole story
-
by Tyler Loechner
With the industry focused on viewability, click-through rates, cost, transparency, and other metrics, Webspectator is adding a new metric to the real-time marketplace: time. … Read the whole story
-
by Tyler Loechner
[Company], a performance-based digital media company, today announced the launch of [Technology], their proprietary cross-platform technology solution that effortlessly deploys and optimizes Read the whole story
by Tyler Loechner
Resonate, a real-time analytics provider, is expected to Wednesday announce the availability of Resonate Analytics for Agencies, their analytics platform. The company says the … Read the whole story
-
by Tyler Loechner
Contextual ad network Affinity on Wednesday announced that it's making its inventory available for real-time bidding (RTB). The network is offering its above-the-fold display … Read the whole story
by Laurie Sullivan
Publishers Clearing House (PCH) has released a mobile advertising platform for Web and apps using first-party member profile data. The platform can determine the … Read the whole story
COMMENTARY
by Gretchen Hoffman
Some of the most successful brands and agencies are using social media analytics to manage their marketing campaigns on paid, owned and earned media. … Read the whole story