RTBlog
by Tyler Loechner, Staff Writer
AdExchanger ran an interview last week with AppNexus CEO Brian O'Kelley. In the interview, O'Kelley called sell-side platform (SSP) PubMatic "dead," saying, "there's not enough money in the pure
publisher … Read the whole story
by Tyler Loechner
Rubicon Project this week announced the appointment of Frank Bacher as managing director, Northern Europe. He will report to Jay Stevens, Rubicon's international general … Read the whole story
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by Tyler Loechner
Retargeting platform Demandbase is expected to Tuesday launch a retargeting solution built specifically for B2B advertisers, dubbed B2B Retargeting. The company claims the tech … Read the whole story
by Laurie Sullivan
Integrating media seems too complicated, internal marketing teams are not set up to support multiple channels, and data isn't centralized. These are some of … Read the whole story
COMMENTARY
by Skip Brand
The mission of Xaxis, GroupM's audience buying company, is to use data and technology to help advertisers reach and engage audiences at scale. GroupM … Read the whole story
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by Amy Corr
[x+1] hired Walt Cheruk as vice president of agency and media development, eastern region. Read the whole story