AdExchanger ran an interview last week with AppNexus CEO Brian O'Kelley. In the interview, O'Kelley called sell-side platform (SSP) PubMatic "dead," saying, "there's not enough money in the pure publisher … Read the whole story
Rubicon Project this week announced the appointment of Frank Bacher as managing director, Northern Europe. He will report to Jay Stevens, Rubicon's international general … Read the whole story
Retargeting platform Demandbase is expected to Tuesday launch a retargeting solution built specifically for B2B advertisers, dubbed B2B Retargeting. The company claims the tech … Read the whole story
Integrating media seems too complicated, internal marketing teams are not set up to support multiple channels, and data isn't centralized. These are some of … Read the whole story
The mission of Xaxis, GroupM's audience buying company, is to use data and technology to help advertisers reach and engage audiences at scale. GroupM … Read the whole story
[x+1] hired Walt Cheruk as vice president of agency and media development, eastern region. Read the whole story