RTBlog
by Tyler Loechner, Staff Writer
Here in RTBlog, Joe Mandese and I often write about programmatic media-buying and real-time bidding (RTB), but there's much more to real-time media and marketing than those two topics. Data … Read the whole story
by Tyler Loechner
Programmatic media-buying has helped marketers be more efficient with their money, and it's now a key factor for investors trying to be efficient with … Read the whole story
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by Tyler Loechner
"Utilizing algorithmic intelligence, predictive modeling, and layering 1st & 3rd party data to build target audience profiles while applying dynamic optimization to increase personalization, … Read the whole story
by Mark Walsh
Yahoo on Tuesday announced several new ad initiatives at CES, along with unveiling its glossy new Tech and Food sites and its acquisition of … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
MarketingProfs has posted a "quick how-to guide" for search retargeting, advising marketers to choose their DSP carefully, determine keywords and review creative before heading … Read the whole story
by Laurie Sullivan
Microsoft and Facebook sent out an open invitation to industry experts who are interested in attending a joint hackathon next week. The two companies … Read the whole story
COMMENTARY
by Loren McDonald, Op-Ed Contributor
Email generated a lot of heat and light in 2013 for a channel that's supposedly on its way out. Gmail's maneuvers such as Tabs … Read the whole story
by Gavin O'Malley
Say goodbye to the stigma associated with native advertising. Following The New York Times' official embrace of the once-controversial ad format, J.P. Morgan is … Read the whole story