RTBlog
Here in RTBlog, Joe Mandese and I often write about programmatic media-buying and real-time bidding (RTB), but there's much more to real-time media and marketing than those two topics. Data … Read the whole story
Programmatic media-buying has helped marketers be more efficient with their money, and it's now a key factor for investors trying to be efficient with … Read the whole story
"Utilizing algorithmic intelligence, predictive modeling, and layering 1st & 3rd party data to build target audience profiles while applying dynamic optimization to increase personalization, … Read the whole story
Yahoo on Tuesday announced several new ad initiatives at CES, along with unveiling its glossy new Tech and Food sites and its acquisition of … Read the whole story
- COMMENTARY
MarketingProfs has posted a "quick how-to guide" for search retargeting, advising marketers to choose their DSP carefully, determine keywords and review creative before heading … Read the whole story
Microsoft and Facebook sent out an open invitation to industry experts who are interested in attending a joint hackathon next week. The two companies … Read the whole story
- COMMENTARY
Email generated a lot of heat and light in 2013 for a channel that's supposedly on its way out. Gmail's maneuvers such as Tabs … Read the whole story
Say goodbye to the stigma associated with native advertising. Following The New York Times' official embrace of the once-controversial ad format, J.P. Morgan is … Read the whole story
