RTBlog
by Tyler Loechner, Staff Writer
Viewability is important, but it's on the brink of going mainstream. Why it matters and how to track it used can now be explained. There are plenty of vendors -- … Read the whole story
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by Tyler Loechner
SeeWhy, a retargeting company, on Monday announced the availability of SeeWhy Ad Manager, a software-as-a-service (SaaS) meant for retail and ecommerce companies. The new … Read the whole story
COMMENTARY
by Skip Brand
Richard Frankel, RocketFuel's president and co-founder, and I agree on many things. One of them is that programmatic will continue to grow in the … Read the whole story
by Karl Greenberg
The ad, which is part of Jaguar's biggest campaign ever, introduces the F-Type through association with the idea that the British don't just make … Read the whole story
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by Tyler Loechner
Advertising technology provider PubMatic on Monday announced the launch of new video ad-serving technology. The addition of video is not limited to one channel … Read the whole story
COMMENTARY
by Sargi Mann
Marketers should not fear the endangerment of third-party cookies. Sure -- a world without cookies seems outside our comfort zone, but we still have … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Get ready for NFC-TV. No, not in your home, but in a store, at an airport or in your local mall. Now adding to … Read the whole story
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by Tyler Loechner
XL Marketing, a digital marketing platform provider with a focus on customer relationship management (CRM), on Tuesday announced it has rebranded as Zeta Interactive. Read the whole story
by Laurie Sullivan
TagMan's plan to roll out cookie-less ad and conversion tracking technology could become the answer to cross-channel marketing and attribution. The technology, which supports … Read the whole story