RTBlog
Viewability is important, but it's on the brink of going mainstream. Why it matters and how to track it used can now be explained. There are plenty of vendors -- … Read the whole story
SeeWhy, a retargeting company, on Monday announced the availability of SeeWhy Ad Manager, a software-as-a-service (SaaS) meant for retail and ecommerce companies. The new … Read the whole story
- COMMENTARY
Richard Frankel, RocketFuel's president and co-founder, and I agree on many things. One of them is that programmatic will continue to grow in the … Read the whole story
The ad, which is part of Jaguar's biggest campaign ever, introduces the F-Type through association with the idea that the British don't just make … Read the whole story
Advertising technology provider PubMatic on Monday announced the launch of new video ad-serving technology. The addition of video is not limited to one channel … Read the whole story
- COMMENTARY
Marketers should not fear the endangerment of third-party cookies. Sure -- a world without cookies seems outside our comfort zone, but we still have … Read the whole story
COMMENTARYGet ready for NFC-TV. No, not in your home, but in a store, at an airport or in your local mall. Now adding to … Read the whole story
XL Marketing, a digital marketing platform provider with a focus on customer relationship management (CRM), on Tuesday announced it has rebranded as Zeta Interactive. Read the whole story
TagMan's plan to roll out cookie-less ad and conversion tracking technology could become the answer to cross-channel marketing and attribution. The technology, which supports … Read the whole story
