RTBlog
by Tyler Loechner, Staff Writer
It didn't take long for the industry to begin reshaping itself. Keith Gooberman's decision to launch an independent trading desk equipped with a consulting component -- to teach advertisers and … Read the whole story
by Tyler Loechner
Keith Gooberman is hanging up his hat at Varick Media Management and trading it for something that suits him a little better: his own … Read the whole story
COMMENTARY
by Ran Sarig
What is real-time marketing? I'll get to that in a moment, but it's not about dunking cookies in the dark. With the Super Bowl … Read the whole story
by Tyler Loechner
Combining programmatic technologies with traditional direct buying strategies is paying off for video advertisers. TubeMogul today released a report exploring how programmatic direct video … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Advertising Age has posted an article written by Adam Kleinberg, CEO of Traction, predicting that "in 2014, we will see a big shift toward … Read the whole story
by Joe Mandese
This story begins with a team of geospatial intelligence experts poring over satellite images on a computer screen. I wasn't in the room, but … Read the whole story
by Laurie Sullivan
President Obama Friday announced limits on the National Security Agency program that reins in collecting data on Americans and bans eavesdropping on the leaders … Read the whole story