Around the Net
Commentary
Agency Integration Of Media And Creative On The Horizon
- Advertising Age, Friday, January 17, 2014 3:47 PM
Advertising Age has posted an article written by Adam Kleinberg, CEO of Traction, predicting that “in 2014, we will see a big shift toward the integration of media and creative.”
The number one reason given for why “marketers should look to integration of media and creative” was the “democratization of media-buying,”
which is being driven by programmatic tools.
Read the post here.
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.