RTBlog
by Tyler Loechner, Staff Writer
In Tuesday's "RTB Insider," Skip Brand provided an overview of "programmatic creative," and how CPXi is touting the method's ability to help marketers achieve scale. I would argue that it … Read the whole story
by Tyler Loechner
Xaxis, WPP's largest trading desk, today announced that its merger with 24/7 Media, a digital marketing technology company, has been finalized. The two companies … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
BlueKai will announce Wednesday a business deal with digital media and commerce company POPSUGAR, but the crux of the partnership points to more publishers … Read the whole story
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by Tyler Loechner
Sell-side platform (SSP) PubMatic on Tuesday announced a partnership with So-net Media Networks that will bring PubMatic's technology to the Japanese market for the … Read the whole story
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by Tyler Loechner
[Company A Product] integrates [Company A]'s proprietary audience and content targeting with insight capabilities against the four billion impressions that pass through the platform … Read the whole story
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by Tyler Loechner
Advertising technology provider OwnerIQ on Tuesday announced an upgrade to "Ranger" -- the company's predictive marketing tool. The third iteration of Ranger is intended … Read the whole story
by Tyler Loechner
PulsePoint on Tuesday announced that Scott Portugal has been promoted to senior vice president, programmatic and strategic alliances, a new position. He was previously … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Will in-store ads really make you buy more? More than "Should I invest in these new technologies?," this is the question many retailers are … Read the whole story