RTBlog
In Tuesday's "RTB Insider," Skip Brand provided an overview of "programmatic creative," and how CPXi is touting the method's ability to help marketers achieve scale. I would argue that it … Read the whole story
Xaxis, WPP's largest trading desk, today announced that its merger with 24/7 Media, a digital marketing technology company, has been finalized. The two companies … Read the whole story
- COMMENTARY
BlueKai will announce Wednesday a business deal with digital media and commerce company POPSUGAR, but the crux of the partnership points to more publishers … Read the whole story
Sell-side platform (SSP) PubMatic on Tuesday announced a partnership with So-net Media Networks that will bring PubMatic's technology to the Japanese market for the … Read the whole story
[Company A Product] integrates [Company A]'s proprietary audience and content targeting with insight capabilities against the four billion impressions that pass through the platform … Read the whole story
Advertising technology provider OwnerIQ on Tuesday announced an upgrade to "Ranger" -- the company's predictive marketing tool. The third iteration of Ranger is intended … Read the whole story
PulsePoint on Tuesday announced that Scott Portugal has been promoted to senior vice president, programmatic and strategic alliances, a new position. He was previously … Read the whole story
- COMMENTARY
Will in-store ads really make you buy more? More than "Should I invest in these new technologies?," this is the question many retailers are … Read the whole story
