Real-Time Daily
Wednesday, January 22, 2014
  • Xaxis, 24/7 Finalize Merger

    Xaxis, WPP's largest trading desk, today announced that its merger with 24/7 Media, a digital marketing technology company, has been finalized. The two companies … Read the whole story

  • How BlueKai Will Help POPSUGAR Find Its Audience

    BlueKai will announce Wednesday a business deal with digital media and commerce company POPSUGAR, but the crux of the partnership points to more publishers … Read the whole story

  • PubMatic Partners With Sony Subsidiary, Enters Japanese Market

    Sell-side platform (SSP) PubMatic on Tuesday announced a partnership with So-net Media Networks that will bring PubMatic's technology to the Japanese market for the … Read the whole story

  • Hyperbabble Of The Day

    [Company A Product] integrates [Company A]'s proprietary audience and content targeting with insight capabilities against the four billion impressions that pass through the platform … Read the whole story

  • OwnerIQ Boosts Its Tech's IQ

    Advertising technology provider OwnerIQ on Tuesday announced an upgrade to "Ranger" -- the company's predictive marketing tool. The third iteration of Ranger is intended … Read the whole story

  • PulsePoint Promotes Scott Portugal

    PulsePoint on Tuesday announced that Scott Portugal has been promoted to senior vice president, programmatic and strategic alliances, a new position. He was previously … Read the whole story

  • iBeacon Beams Up Digital Shopper Marketing

    Will in-store ads really make you buy more? More than "Should I invest in these new technologies?," this is the question many retailers are … Read the whole story