RTBlog
by Tyler Loechner, Staff Writer
The thing about real-time marketing is that the marketer must be always-on if they want to keep up with consumers stride for stride. But what if you miss something? Analytics … Read the whole story
by Tyler Loechner
Retargeting platform AdRoll on Thursday announced it has acquired userfox, a Y Combinator-backed start-up that offers user retention-as-a-service via email. This is AdRoll's second … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
"[P]rogrammatic buying, although largely understood to be permanent and well-established within the world of display advertising, is still very much in its infancy with … Read the whole story
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by Tyler Loechner
DoubleVerify this week announced the launch of IQ Viewability+, a viewability measurement tool that eliminates fraudulent impressions from analytics. Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
The Huffington Post recently posted an article titled "What's Bigger Than Big Data?" "[Y]ou have brands worrying about big data, when they're still pretty … Read the whole story
by Steve McClellan
Technology could be part of the problem, according to Mindshare's "Culture Vulture" report, which found that nearly 60% of respondents believe constant connectedness makes … Read the whole story
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by Tyler Loechner
Roughly $1.9 billion of multi-screen video ad spend was spent via "programmatic systems" in 2013, according to a recent report from AccuStream Research. That … Read the whole story
by Laurie Sullivan
nRelate, which was acquired by Ask.com in 2012, has developed an ad quality tool in an interactive dashboard that gives publishers editorial control over … Read the whole story
by Gavin O'Malley
Technology and science publisher TechMedia Network is expanding its lead-generation business with the acquisition of BuyerZone. TMN -- parent to Laptop magazine, Space.com, and … Read the whole story