RTBlog
The thing about real-time marketing is that the marketer must be always-on if they want to keep up with consumers stride for stride. But what if you miss something? Analytics … Read the whole story
Retargeting platform AdRoll on Thursday announced it has acquired userfox, a Y Combinator-backed start-up that offers user retention-as-a-service via email. This is AdRoll's second … Read the whole story
- COMMENTARY
"[P]rogrammatic buying, although largely understood to be permanent and well-established within the world of display advertising, is still very much in its infancy with … Read the whole story
DoubleVerify this week announced the launch of IQ Viewability+, a viewability measurement tool that eliminates fraudulent impressions from analytics. Read the whole story
- COMMENTARY
The Huffington Post recently posted an article titled "What's Bigger Than Big Data?" "[Y]ou have brands worrying about big data, when they're still pretty … Read the whole story
Technology could be part of the problem, according to Mindshare's "Culture Vulture" report, which found that nearly 60% of respondents believe constant connectedness makes … Read the whole story
Roughly $1.9 billion of multi-screen video ad spend was spent via "programmatic systems" in 2013, according to a recent report from AccuStream Research. That … Read the whole story
nRelate, which was acquired by Ask.com in 2012, has developed an ad quality tool in an interactive dashboard that gives publishers editorial control over … Read the whole story
Technology and science publisher TechMedia Network is expanding its lead-generation business with the acquisition of BuyerZone. TMN -- parent to Laptop magazine, Space.com, and … Read the whole story
