RTBlog
by Tyler Loechner, Staff Writer
The Super Bowl has turned into the Super Social Bowl. Crowdtap, a social marketing platform, polled 1,000 men and women on the topic of Super Bowl advertising before, during and … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
On Aug. 20, 2011, Marc Andreesen published a now-famous article in the Wall Street Journal under the headline "Why Software Is Eating The World." … Read the whole story
by Joe Mandese
Most agencies and trading desks say they only want to bid on digital advertising inventory that is actually viewable to the consumer, but now … Read the whole story
COMMENTARY
by Volker Ballueder
A new year, a new start for display advertising. Since the rise of RTB, we have been talking about more accountability in display, more … Read the whole story
by Tyler Loechner
AudienceScience, a digital ad technology company that works directly with brands, on Monday announced the appointment of Natalie Mazer as vice president of strategy … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Secure or encrypted search queries may leave some marketers in the dark if they don't change the metrics and methods used to follow clicks … Read the whole story
by Larissa Faw
Boston-based tech company Provenir is introducing the "Big Data Listening and Engagement Platform" that monitors consumer comments about brands across multiple channels. The marketing … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The Rewardable app crowd-sources retail audits by rewarding shoppers for reporting on products in stores. But the company is also seeing it as a … Read the whole story
by Laurie Sullivan
Google has acquired artificial intelligence company DeepMind Technologies. The terms of the deal were not disclosed, but reports put the price tag at around … Read the whole story