- Forbes, Monday, January 27, 2014 10:51 AM
Robert Hof sat down to talk with Google's Susan Wojcicki about everything from television and video to display and programmatic ad buying. When they got to the part about why brands are so slow to
move more of their budget online, Wojcicki said marketers don't want to take a "media plan that worked last year and suddenly change it 100% this year and see what happens." She can see the way search
and display advertising are coming together. I'm sure most marketers can too -- by looking at native advertising and some of the latest tests done with product listing ads.
Read the whole story at Forbes »