RTBlog
The Super Bowl has turned into the Super Social Bowl. Crowdtap, a social marketing platform, polled 1,000 men and women on the topic of Super Bowl advertising before, during and … Read the whole story
- COMMENTARY
On Aug. 20, 2011, Marc Andreesen published a now-famous article in the Wall Street Journal under the headline "Why Software Is Eating The World." … Read the whole story
Most agencies and trading desks say they only want to bid on digital advertising inventory that is actually viewable to the consumer, but now … Read the whole story
- COMMENTARY
A new year, a new start for display advertising. Since the rise of RTB, we have been talking about more accountability in display, more … Read the whole story
AudienceScience, a digital ad technology company that works directly with brands, on Monday announced the appointment of Natalie Mazer as vice president of strategy … Read the whole story
COMMENTARYSecure or encrypted search queries may leave some marketers in the dark if they don't change the metrics and methods used to follow clicks … Read the whole story
Boston-based tech company Provenir is introducing the "Big Data Listening and Engagement Platform" that monitors consumer comments about brands across multiple channels. The marketing … Read the whole story
- COMMENTARY
The Rewardable app crowd-sources retail audits by rewarding shoppers for reporting on products in stores. But the company is also seeing it as a … Read the whole story
Google has acquired artificial intelligence company DeepMind Technologies. The terms of the deal were not disclosed, but reports put the price tag at around … Read the whole story
