RTBlog
by Tyler Loechner, Staff Writer
When digital content company Demand Media announced that it will focus entirely on programmatic, cutting ties with its direct sales team in the process, my first thought was of a … Read the whole story
by Tyler Loechner
Jelli, a programmatic ad platform for the radio industry, on Thursday formally launched its platform for broadcast advertisers, dubbed RadioSpot. Mike Dougherty, co-founder and … Read the whole story
COMMENTARY
by Will Doherty
The amount of data and intelligence available for programmatic media buying grows exponentially every day. RTB platforms can distill the data and design algorithms … Read the whole story
by Tyler Loechner
Ad fraud is a major concern for digital advertisers -- with new reports suggesting fake clicks could result in over $11.5 billion lost in … Read the whole story
COMMENTARY
by A.J. Vernet
Pre-game, post-game and everything in between, the Super Bowl provides a myriad of ways to get creative in how you engage and excite fans, … Read the whole story
by Tyler Loechner
Forever 21, a global clothing retailer, used two marketing trends in conjunction -- mobile and programmatic -- for a recent campaign. Forever 21's return-on-ad-spend … Read the whole story
by Steve McClellan
The new ROI analytics firm will be run by John Lowell, the former Starcom analytics czar. The new company will target non-profits seeking less … Read the whole story
COMMENTARY
by Jeremy Hlavacek
The online publishing world is becoming more and more data-driven, but past experience and conventional wisdom still greatly influence the strategies of many top … Read the whole story