When digital content company Demand Media announced that it will focus entirely on programmatic, cutting ties with its direct sales team in the process, my first thought was of a … Read the whole story
Jelli, a programmatic ad platform for the radio industry, on Thursday formally launched its platform for broadcast advertisers, dubbed RadioSpot. Mike Dougherty, co-founder and … Read the whole story
The amount of data and intelligence available for programmatic media buying grows exponentially every day. RTB platforms can distill the data and design algorithms … Read the whole story
Ad fraud is a major concern for digital advertisers -- with new reports suggesting fake clicks could result in over $11.5 billion lost in … Read the whole story
Pre-game, post-game and everything in between, the Super Bowl provides a myriad of ways to get creative in how you engage and excite fans, … Read the whole story
Forever 21, a global clothing retailer, used two marketing trends in conjunction -- mobile and programmatic -- for a recent campaign. Forever 21's return-on-ad-spend … Read the whole story
The new ROI analytics firm will be run by John Lowell, the former Starcom analytics czar. The new company will target non-profits seeking less … Read the whole story
The online publishing world is becoming more and more data-driven, but past experience and conventional wisdom still greatly influence the strategies of many top … Read the whole story