RTBlog
"RTM Daily" has been on a bit of a "user-generated" trend this week, and it's not stopping yet. I just learned about Squerb, a company that creates user-driven opinion graphs. … Read the whole story
Lotame, a data management platform (DMP), on Wednesday announced it has raised $15 million in Series D funding. The round was led by Sozo … Read the whole story
- COMMENTARY
Programmatic advertising is sweeping the digital landscape. While it's long been a staple in online, mobile programmatic bidding is taking off like a rocket … Read the whole story
Brandscreen, a demand-side platform (DSP), has been acquired by Zenovia, a display advertising exchange. Brandscreen is headquartered in Australia, and is one of the … Read the whole story
COMMENTARYOkay -- it's not fair for me to only suggest Yahoo wants to terminate Google and Yahoo sign-ins to improve ad and content targeting. … Read the whole story
Bidstalk, a mobile demand-side platform (DSP), this week announced over 20 new companies will begin using its services. The company launched in January 2014 … Read the whole story
- COMMENTARY
The Guardian has posted an article exploring the topic of native advertising and whether or not it's scalable through real-time bidding (RTB). The post … Read the whole story
The holding company has rebranded its media management arm and merged two shops -- TargetCast and RJ Palmer -- into a single new agency … Read the whole story
Rich media platform Flite is partnering with Atlas to allow advertisers using the ad-serving and measurement service to more easily create ads that run … Read the whole story
